Mitsuki Matcha
Brand Identity · Packaging Design · Visual Direction Mitsuki Matcha is a contemporary matcha brand built around the concept of mindful ritual and moon-inspired calm. I developed the full brand identity system, including the logo suite, color palette, typography, illustration style, and packaging design. The goal was to create a brand that feels serene, personal, and intentional — where every design element reflects the idea of slowing down and savoring a moment. One of the core visual components is an illustration originally hand-sketched by Amanda’s partner, which I refined and transformed into a key brand asset to preserve its story and emotional value. These visuals represent the key brand assets that shaped Mitsuki Matcha into a cohesive and intentional identity.
